Dara Mac Raghnaill is a freelance B2B paid acquisition consultant. He works with established B2B SaaS and enterprise technology companies that already invest in LinkedIn Ads, Google Ads, or both, but need clearer visibility into qualified pipeline.
What Dara does
Dara takes ownership of the paid acquisition process. That includes campaign strategy, account structure, targeting, creative testing, landing-page feedback, conversion tracking, reporting, and practical optimisation.
The work is designed for Heads of Marketing, Marketing Directors, VPs of Marketing, CMOs, demand generation leaders, and revenue marketers who need an experienced operator without hiring in-house or managing a large agency team.
The method
- Audit: Review campaigns, budgets, audiences, offers, landing pages, forms, tracking, CRM stages, and sales feedback.
- Fix: Correct the leaks that affect lead quality, attribution, and sales confidence.
- Run: Manage LinkedIn Ads and Google Ads, launch tests, and allocate budget based on evidence.
- Measure: Connect campaign activity with lead quality, meetings, opportunities, and revenue where the data is available.
- Improve: Use weekly evidence and sales feedback to remove weak activity and build on what performs.
Relevant experience
Dara brings more than 16 years of marketing experience and works directly with clients. There are no junior account managers between the client and the person doing the work.
Services
LinkedIn Ads consulting · Google Ads consulting · Funnel audits · AI lead generation
Proof and profiles
Read the media coverage, connect on LinkedIn, watch the YouTube channel, or view the Upwork profile.
Start a conversation
If paid acquisition is producing activity but not enough sales confidence, book a call to discuss the current system.