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LinkedIn Ads
Better audience strategy, stronger ad angles, and cleaner campaign structures for serious B2B buying journeys.
B2B Growth Marketing Consultant
Sharper positioning. Better-fit leads. Stronger pipeline outcomes.
Dara Mac Raghnaill is a B2B growth marketing consultant with over 16 years of experience, helping companies improve lead quality, sharpen messaging, and get more commercial value from LinkedIn Ads, Google Ads, Bing Ads, landing pages, and offer strategy.
For teams that are already investing in growth but want stronger buyer quality, better conversion economics, and a more credible path from click to qualified opportunity.
Google Ads Certified
LinkedIn Ads Certified
HubSpot Certified
Bing Ads Certified
Top Rated on Upwork
90%+ Upwork Success Rate
5-Star Google Reviews
Certified across core platforms
Google Ads Certified, LinkedIn Ads Certified, HubSpot Certified, and Bing Ads Certified.
Independent credibility
Top Rated on Upwork, 90%+ success rate on Upwork, and 5-star Google reviews.
B2B growth focus
Over 16 years of B2B growth marketing experience across lead generation, paid media, and conversion strategy.
Client Logos
Trusted by B2B brands
A selection of client logos from past work and engagements.
Education
Academic background
Education and academic institutions that support Dara’s broader commercial and strategic perspective.
Credentials & Social Proof
Trusted Certifications & Recognition
Google Ads Certified
LinkedIn Ads Certified
HubSpot Certified
Top Rated on Upwork
Upwork Success Rate
5-Star Google Reviews
The Commercial Problem
Most B2B funnels do not fail because they need more traffic.
They underperform because the message is too vague, the offer is too weak, the page does not persuade the right buyer fast enough, or the whole system is optimised for activity rather than quality.
01
Improve the quality of inbound leads rather than inflating top-of-funnel numbers.
02
Reduce wasted spend across targeting, messaging, and landing page friction.
03
Make the offer and page stronger before scaling budget further.
04
Create a more credible journey from click to serious conversation.
What usually happens
Plenty of motion. Weak commercial signal.
- Paid campaigns send traffic to pages that do not persuade the right buyer
- Messaging sounds polished but fails to create urgency or authority
- Lead capture collects names without enough buying intent
- Teams optimise around clicks and form fills instead of pipeline quality
What changes
A tighter growth system with stronger buyer intent.
- Campaigns target better-fit buyers with clearer commercial relevance
- Landing pages communicate value faster and with more credibility
- Offers feel easier to say yes to without looking cheap
- More spend moves toward qualified opportunities instead of noise
Services
Built around where B2B growth usually breaks.
The work covers acquisition, messaging, offer strategy, and conversion flow because those problems rarely exist in isolation.
G
Google Ads
Higher-intent search strategy, tighter query control, and more disciplined spend allocation toward commercially useful traffic.
↗
Landing Pages and Offers
Clearer positioning, stronger page hierarchy, and better offers that improve conversion quality from click to booked call.
You probably do not need more traffic first.
In many cases, better positioning, a tighter offer, and a stronger conversion path will outperform simply increasing ad spend.
Why Work With Dara
Senior-level B2B thinking without agency drag.
Direct communication, practical recommendations, and a consistent focus on what actually improves performance.
01
B2B-first
Built for longer sales cycles, multiple stakeholders, and higher-value deals where quality matters more than volume.
02
Commercial focus
Recommendations are judged by buyer intent, opportunity quality, and conversion strength, not presentation theatre.
03
Hands-on
Strategy and execution stay connected, so the advice is grounded in what can actually be improved.
04
Clear priorities
No padded deliverables. No unnecessary complexity. Just the most important moves in the right order.
Comparison
Not another bloated agency setup.
For companies that want experienced B2B marketing thinking, faster iteration, and fewer layers between strategy and action.
What matters
Dara
Traditional agency
Fragmented freelancers
Direct access to senior thinking
Yes. Strategy and execution stay connected.
Often filtered through account layers.
Can vary by person.
B2B lead quality focus
Core priority.
Sometimes secondary to volume.
Often inconsistent.
Speed of iteration
Fast and direct.
Can be slowed by process and handoffs.
Can be fast, but harder to coordinate.
Joined-up funnel thinking
Ads, message, offer, and page considered together.
Often split across teams.
Usually fragmented.
Commercial clarity
Built around pipeline quality.
Can drift toward reporting and activity.
Depends on who is involved.
Client Feedback
What clients tend to value
Replace these placeholders with real testimonials when ready.
“Dara quickly identified where our funnel was underperforming and gave us a much clearer path forward.”
Client Name
B2B SaaS Company
B2B SaaS Company
“The advice was commercially sharp, easy to act on, and clearly rooted in experience rather than theory.”
Client Name
Technology Business
Technology Business
“A strong understanding of B2B lead generation, clear communication, and a very practical approach throughout.”
B2B Services Firm
Book Your Free Audit
Schedule a time with Dara
Pick a time that suits you and book your free B2B growth audit directly.
The call is designed to identify where your funnel is underperforming, what to fix first, and where better messaging, targeting, or landing page structure could improve results.
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