B2B Funnel Audit Consultant for Paid Acquisition
Dara Mac Raghnaill audits the path from paid traffic to qualified pipeline so B2B marketing leaders can see where sales opportunities are being lost.
What is a B2B funnel audit?
A funnel audit reviews the connection between advertising, landing pages, conversion tracking, CRM stages, and sales follow-up. It looks beyond clicks and form fills.
What the audit checks
Audience and offer fit
Check whether the campaign is reaching the right account type and presenting a reason to act.
Landing-page clarity
Review message match, proof, objections, form friction, and the next step after conversion.
Tracking and attribution
Find gaps between ad platforms, analytics, CRM records, meetings, and opportunities.
Sales handoff
Check whether sales receives enough context to follow up with the right opening.
What you receive
You get a clear view of the main leak, the evidence behind it, and the next change to test. The review is built for action rather than a long list of observations.
Who is the best fit?
The best fit is an established B2B company with paid traffic, a complex buying process, and a need to connect marketing activity with sales outcomes.
Common questions
When should a company run a funnel audit?
Run one when lead volume looks acceptable but sales quality is weak, reporting is unclear, or campaign changes are taking too long.
Does a funnel audit include the CRM?
Yes. The review should include lifecycle stages, source fields, ownership, follow-up, meeting status, and opportunity data.
What happens after the audit?
The findings become a short priority list. The next step may be a tracking fix, a landing-page change, a campaign test, or a sales handoff change.