B2B Google Ads Consultant for Qualified Pipeline

Dara Mac Raghnaill helps B2B SaaS and enterprise technology companies improve Google Ads performance and connect paid search with sales outcomes.

What does a B2B Google Ads consultant do?

The work starts with search intent, account structure, conversion tracking, landing-page fit, and the handoff into sales.

Why B2B Google Ads need more than a low cost per lead

A cheap conversion is not automatically a useful opportunity. Search campaigns need a clear commercial filter so the account attracts people who fit the offer.

How the work is handled

Review search demand

Analyse search terms, intent, match types, exclusions, and the relationship between keywords and landing pages.

Fix tracking and structure

Make sure conversions reflect the actions that matter to sales. Remove reporting gaps before changing budgets.

Test the message

Compare ad copy against one clear business problem. Keep the landing page aligned with the promise in the ad.

Measure pipeline

Review lead quality, booked meetings, opportunities, and revenue where the data is available.

Who is the best fit?

The best fit is a B2B company with an active paid-search budget, a considered buying process, and a need for direct specialist support.

Common questions

Can Google Ads generate B2B SQLs?

Yes, when search intent, account fit, the offer, and sales follow-up are aligned. Conversion volume by itself is not enough.

What should a Google Ads audit include?

It should cover search terms, campaign structure, conversion events, landing pages, budgets, lead handling, and sales outcomes.

Can Google Ads and LinkedIn Ads work together?

Yes. LinkedIn can create demand with a defined audience while Google can capture relevant search demand. The reporting must use shared source and lifecycle definitions.

Book a working review of your Google Ads or see the LinkedIn Ads service.