B2B Paid Acquisition Consulting Services

Dara Mac Raghnaill helps B2B SaaS and enterprise technology companies improve paid acquisition and see which activity contributes to qualified pipeline.

What services are available?

LinkedIn Ads consulting

Improve audience fit, campaign structure, creative testing, landing pages, and the link between leads and sales.

Google Ads consulting

Improve search intent, account structure, conversion tracking, landing-page fit, and paid-search reporting.

B2B funnel audits

Find the main leak between advertising, conversion, CRM stages, meetings, and opportunities.

AI lead generation

Use AI for research, qualification, controlled testing, and reporting while keeping decisions under human review.

Who is this for?

The best fit is an established B2B company with a real paid media budget, a complex sales cycle, and a marketing leader who needs direct specialist support.

How does the work start?

The first step is a review of the current acquisition path. That includes the audience, offer, campaign data, landing pages, tracking, CRM handoff, and sales feedback.

Common questions

What is the difference between paid traffic and qualified pipeline?

Paid traffic measures visits and conversions. Qualified pipeline measures whether the accounts fit, whether sales accepts the lead, and whether the conversation creates a credible next step.

Can one consultant manage LinkedIn Ads and Google Ads?

Yes. Managing both channels can make it easier to keep the offer, tracking, landing pages, and reporting aligned.

How are recommendations prioritised?

Recommendations are ranked by evidence, likely commercial effect, effort, and the risk of making a decision from incomplete data.

Book a working review of your B2B acquisition system or read the media coverage.