B2B paid acquisition funnel audit
Find the leak before you scale another B2B campaign
A funnel audit shows where targeting, ads, landing pages, tracking, CRM handoff, or follow-up is weakening qualified pipeline. It is for marketing leaders who need a straight answer before more budget goes out.
What the audit covers
Targeting and intent
Review account fit, role fit, exclusions, search intent, and the difference between research traffic and a serious buying situation.
Offer and message
Check whether the ad, email, offer, and landing page give a relevant buyer a reason to act now.
Conversion path
Find friction across the page, form, booking flow, and next step.
Tracking and handoff
Review UTMs, GA4, ad-platform data, CRM stages, sales acceptance, and the evidence available after conversion.
What you get
You receive a written view of the biggest leaks, what they are likely costing, and what to fix first. The work is designed to help a Head of Marketing, VP of Marketing, or CMO make a better decision about budget and campaign ownership.
Who this is for
This is a fit for established B2B SaaS and enterprise technology companies with an active acquisition budget, a complex sales cycle, and a lead-quality or reporting problem. It is not designed for teams looking for guaranteed SQL counts or cheap lead volume at any quality.
How I work
I audit the system, fix high-impact issues, run focused tests, measure the signals sales can use, and improve the account with evidence. Results depend on the market, offer, budget, sales process, and data quality.
Related guides
B2B paid acquisition for SaaS · LinkedIn Ads for B2B SaaS · Google Ads for B2B SaaS
Book a conversation
Talk through the next decision.
Bring the campaign context or lead-quality problem. We can work out whether a review makes sense.