FOR B2B SAAS AND TECHNOLOGY MARKETING LEADERS
Generate More Qualified B2B Pipeline From LinkedIn and Google Ads Without Hiring In-House or Managing Another Agency
Get experienced support for your paid advertising, with clearer reporting on which campaigns are producing qualified leads and sales opportunities.
Spend less time checking campaigns. Stop relying on surface-level numbers. Know what your advertising is contributing to the pipeline.
16+ Years in B2B Growth Marketing, With Specialist B2B Advertising Experience
I’ve spent more than 16 years working in marketing and helping businesses reach the right buyers.
My work combines hands-on advertising experience with formal training in business, marketing and financial technology.
Qualifications
Certified Marketing Insider
Marketing Strategy
Marketing Solutions Fundamentals
Content and Creative Design
Advanced Search Advertising
Google AdWords Fundamentals
Google Digital Garage
Google Analytics
HubSpot
Microsoft Bing Search Ads
Meta Ads
Mailchimp
These qualifications support the practical work I do across campaign planning, execution, tracking and reporting.
Trusted by B2B Companies
Qualifications
5-star Google reviewsUpwork 100% Job Success
Senior B2B growth consultant focused on paid acquisition, message, offer, landing page and lead-quality diagnosis.
Client Feedback
For B2B Marketing Leaders Who Need Paid Advertising to Produce Better Opportunities
This is for Heads of Marketing, Marketing Directors, VPs of Marketing and CMOs at established B2B SaaS or technology companies.
You already invest in LinkedIn Ads, Google Ads or both. You have a product with market demand and a budget to work with. Your buyers may include several stakeholders, and the sales cycle may take weeks or months.
You do not need another explanation of why advertising matters. You need someone experienced to take responsibility for the work, improve campaign performance and help you show how advertising supports the pipeline.
Your Ads Are Running, But Can You Explain What They Are Producing?
Your campaigns may be generating impressions, clicks and leads. The cost per lead may even look acceptable. But when sales asks where the qualified opportunities are, the answer may be harder to find.
The leads are not always the right fit
Your campaigns bring people to the site, but too many contacts may lack the budget, authority or need to buy. Sales questions the quality of the leads. MQL numbers look healthy, but only a small share becomes an SQL or genuine opportunity.
Your performance data is spread across several systems
LinkedIn Ads shows one set of numbers. Google Ads shows another. GA4 and your CRM hold more information, but the pieces do not always line up. Reporting should reflect the sales process, not just platform activity.
Campaign management still sits with you
You may have hired an agency that promised to handle paid advertising, yet you still review every decision and chase updates. You need someone who can make informed decisions and keep the work moving.
Better Paid Advertising Starts With Better Decisions, Not Simply More Spend
I believe B2B paid advertising should be managed around qualified pipeline. Impressions, clicks and cost per lead still matter, but they do not tell you whether the right companies are entering the sales process.
A strategy based on qualified pipeline
Campaigns should reflect how buyers research, compare options and make decisions. A content download is not the same as a sales opportunity.
Experienced campaign management
Paid advertising needs regular attention. I review performance, identify what needs attention and make the changes required to keep campaigns moving.
Reporting that connects with the sales process
Where the available data supports it, reporting should connect advertising activity with lead quality, SQLs, opportunities and revenue.
An Experienced B2B Paid Advertising Consultant Without Agency Layers
I help B2B companies manage LinkedIn Ads and Google Ads with a focus on qualified pipeline.
I work directly with marketing leaders who need experienced support without hiring a full-time specialist or managing another agency. I review campaigns, make recommendations, implement changes and report on performance.
My 90-Day Paid Advertising Framework
1. Audit
Review campaigns, budgets, audiences, conversion tracking, landing pages and available CRM data.
2. Fix
Prioritise the changes most likely to affect performance, including tracking, targeting and budget allocation.
3. Test
Manage campaign changes, review creative and assess targeting based on performance.
4. Measure
Create clearer reporting around spend, lead quality and sales opportunities.
5. Scale
Review results and recommend where budget should be reduced, moved or increased.
What This Means for You
Less campaign administration. An experienced specialist handles the ongoing work.
More confidence in budget decisions. You get a clearer view of where money is going and what it is producing.
Better communication with sales. Campaign decisions are informed by lead quality and sales feedback.
One accountable owner. Strategy, campaign work, optimisation and reporting sit with one person.
$24K in LinkedIn Ad Spend Generated $2M in Annual Revenue
A US-based B2B enterprise SaaS company had never gained a customer through digital marketing. I managed a six-month LinkedIn Ads campaign focused on relevant enterprise buyers, commercially focused messaging and clear attribution.
$24,000 in ad spend
1.5 million impressions
4,694 landing page clicks
45 demo calls
7 new enterprise clients
$2 million in annual revenue
$1.43 million average client lifetime value over five years
The campaign focused on qualified sales conversations instead of clicks alone.
$24K in advertising spend. Seven new enterprise clients. $2M in annual revenue.
69 Leads Generated From Cold LinkedIn and Google Ads Audiences
A specialist B2B research technology company needed to reach consulting and investment professionals who had not previously engaged with the business.
I managed campaigns across LinkedIn Ads and Google Ads, using a research report on LinkedIn and cold search targeting through Google.
69 leads from cold audiences
$46,780.98 in combined advertising spend
60 LinkedIn leads
9 Google Ads leads
$677.99 blended cost per lead
0.47% LinkedIn click-through rate
5.27% Google Ads click-through rate
No retargeting audience was used. The campaign showed how LinkedIn and Google Ads can reach new prospects in a specialist B2B market while giving the business a clearer view of acquisition costs.
Want More From Your Paid Advertising Without Managing It Yourself?
If you already invest in LinkedIn Ads, Google Ads or both, but are not confident the campaigns are producing the opportunities you need, book a conversation.
We can discuss your current advertising setup, lead quality, sales feedback, pipeline reporting, tracking and attribution.
There is no long presentation and no pressure to continue. It is a direct conversation about your campaigns and whether I can help.